In her new book, “Master Symbols: A Visual Insight Field Guide,” author Eileen Clegg has cracked the code on symbols that evoke transformation and the book contains easily digestible explanations about how and why they work.
We expect you will be both entertained and visually empowered by the book which is receiving excellent reviews from futurists, innovators and visual storytellers.
Ms Clegg has written a truly unique and thoughtful book. It unlocks what is so hard for so many, provides us with a language of thought. What a useful kit to summarise our world of choices and actions. Superb illustrations with ancestral roots and modern flair. I look forward to more volumes.
– JOY MOUNTFORD, COMPUTER-HUMAN INTERACTION PIONEER (Led the Team that Invented Quicktime at Apple)
This is a really interesting read – Eileen highlights the profound power of symbols and how we use them.
– DR. VINTON G. CERF, CO-INVENTOR OF THE INTERNET, CHIEF INTERNET EVANGELIST FOR GOOGLE
Eileen is a Master of Visual language. She has created hundreds, maybe thousands of graphics or drawings that have made workshops and talks come alive for participants. Visuals are powerful ways to help us remember They express what we cannot easily put into words. Rather than take written notes, many people look at her drawings and recreate an entire workshop. Over the years I have often been curious as to what the symbols she often uses, such as stars, circles, spirals, or even representations of animals such as elephants or turtles mean, and how people in workshops interpret them. Symbols evoke emotions without conscious thought. This is why symbols are so important in corporate logos, in product branding, in religion, clubs, and in many other places in our lives.
Now is this slim volume, filled with her symbol drawings, Eileen traces the history, meaning and her thoughts on 24 different and commonly used symbols. For example, did you know that the spiral is one of nature’s favorite shapes? Even our universe is a spiral. Did you know that cave drawings often depict human hands and that the moon is often associated with madness? Eileen explains each of these symbols and tells us why they are so widely used and what they mean.
I highly recommend you get this book and settle down to be entertained and educated by a master.
– KEVIN WHEELER, PRESIDENT/CO-FOUNDER, THE FUTURE OF TALENT INSTITUTE